eCommerce and Internet Marketing with Tim Apps
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Writing Web Pages: Get To The Meat Faster (13 Oct 2006)
When writing pages for ecommerce sites, be sure you don't 'ramble'. That is to say, don't waste words and time on information that is not directly relevant and helpful to your visitors. Here's why...
Set Yourself Apart From The Ordinary (13 Oct 2006)
There is a balance to every great web page. On the one hand, you have to be relevant to your visitors' needs. You have to show them what they expect. On the other hand, you need to show some character...you need to surprise your visitors and set yourself apart from the ordinary. Here's how to achieve that balance...
Tell Site Visitors What To Do (13 Oct 2006)
E-commerce sites live or die by the actions taken by visitors. If people don't click forward from your home page, you have failed. If they don't click forward from a second to third level page, you have failed. How do you get more people clicking? You tell them what to do.
Web Users Crave Familiarity (13 Oct 2006)
For any first time visitor, your site is a mystery. Before they can find what they want, they first have to figure out how your site 'works'. You can help by making major elements of your site design, architecture and copy familiar to them.
The Art of Being Human (13 Oct 2006)
The web is a uniquely personal medium. In fact, it is the most personal of all the mass media. But very few web sites carry a personal voice. How come? By 'being there' and engaging readers with a genuine, personal tone of voice, you will increase your visitors' level of confidence and trust, and increase their sense of loyalty to your site.
Your Readers are Publishers Too (13 Oct 2006)
We tend to forget that our readers are content creators too - through forums, newsletters, bulletin boards, blogs, wikis and more. So why not take advantage of their knowledge and expertise? Why not invite your site visitors to send in content contributions you can use on your site? It makes sense in lots of ways...
Get Out of The Way (13 Oct 2006)
Sometime we create great text for our web site pages, and then overwhelm it with images and design restrictions. Keep in mind, unlike print, on the web people look at the text first. So make sure your design supports your text, and doesn't get in the way of it.
Intranet Project – RAD or Waterfall? (13 Oct 2006)
What is the difference between RAD and Waterfall methodologies and which should I use for my intranet portal project? Find your answers here - or at least - the right questions!
Intranet Project Names - Some Ideas (13 Oct 2006)
Need some ideas on how to name your Intranet project? This short article explores the possible options, including the direct, conceptual and abstract.
Intranet Portal – Business Case ROI (13 Oct 2006)
How can I make the business case for an Intranet, or Corporate, Portal? What benefits can I include to establish a decent Return on Investment (ROI)? This article contains some ideas and strategies that might help.
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