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            <title>How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part One</title>
            <link>http://www.appsmarketing.com/how-measuring-key-performance-a162.html</link>
            <description><![CDATA[The problem with most e-commerce marketing strategy today is that companies dont understand how they use things like web analytics. Most e-commerce directors or web marketers are given a budget and told to stick to it, and good analytics dont usually come cheap.]]></description>
            <pubDate>Fri, 13 Oct 2006 14:41:00 +0100</pubDate>
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